PawPurrer: An eCommerce Platform for Pet Products

We’re tackling revenue leakage in the pet industry by replacing generic e-commerce with a personalized shopping experience. Our platform uses a Pet Compatibility Score to deliver tailored care packages, simplifying the path from discovery to purchase. By grounding our design in iterative usability testing, we’ve successfully boosted conversion rates and slashed checkout drop-offs, making pet parenting easier and more data-driven than ever.